Our Story
Three generations of Berber craftsmanship from the Atlas Mountains
Founded on Tradition
Founded in 2017 by Abdelghani Hammoud, WeBerber proudly represents the third generation of a Moroccan Berber artisan family. Nestled in the stunning Middle Atlas Mountains, near Rabat, Morocco's capital, our brand embodies a deep-rooted tradition of creating exquisite handmade wool rugs.
Each rug reflects the artistry, culture, and craftsmanship passed down through generations, making WeBerber a trusted name for authentic Moroccan Berber rugs worldwide.
Celebrating Authentic Moroccan Rugs
At WeBerber, our mission is to provide natural, authentic, and beautifully handcrafted Moroccan rugs that reflect the rich cultural heritage of the Amazigh people.
Passionate about the timeless art of handwoven Berber rugs, we collaborate with talented women from Berber tribes to create each masterpiece. Using only the finest natural wool, native dyes, and organic cleansers, our rugs are crafted for exceptional quality, durability, and eco-friendliness.
Supporting Artisans Through Fair-Trade
At WeBerber, we are committed to promoting fair-trade practices and empowering Moroccan weaving communities. By providing sustainable income opportunities, we ensure our artisans can continue preserving and celebrating their centuries-old craftsmanship.
Each rug tells a story, embodying generations of traditional Berber weaving knowledge passed down with pride and dedication.
Certified Excellence
WeBerber is honored to be certified by the Moroccan Ministry of Tourism and Handicrafts, as well as by Label STEP, receiving the prestigious Seal of Authenticity.
This certification, granted after rigorous quality audits, affirms the superior craftsmanship of our handmade Moroccan rugs. Being Label STEP certified further reinforces our commitment to fair trade, ethical sourcing, and sustainable practices.
Personalized Rugs for Every Space
At WeBerber, we prioritize building lasting relationships with our customers by offering a diverse collection of one-of-a-kind handmade Moroccan rugs that enhance the beauty of any space.
If you can't find the perfect rug, we also provide custom rug design services, ensuring your unique preferences are brought to life with authentic craftsmanship and attention to detail.
Our Craftsmanship
Ready to Find Your Perfect Rug?
Browse our collection of authentic handmade Moroccan rugs or contact us for a custom design.